Microsoft Dynamics "My Favorite Coworker" Video

To spotlight the unexpected ease of Microsoft Dynamics CRM, my team created a series of wry preroll videos showing office workers disarmed by how smoothly everything suddenly ran. I co-concepted the campaign with another creative director and a strategist, then wrote the scripts and shaped the tone on set.

The humor was understated—deadpan reactions to efficiency—and the best moment came from an actor’s ad-lib I insisted we keep rolling on. That bit became the spot’s defining laugh line.

The campaign surpassed click-through KPIs and set a new bar for how Dynamics approached humor in its brand storytelling.