As OfferUp evolved from a transactional marketplace into a community-first platform, the brand needed a clearer narrative to support that shift. I partnered with leadership to redefine OfferUp’s voice and story, aligning how the company spoke to users with its emerging role as a place for local connection—not just buying and selling. Through stakeholder interviews and close collaboration with the Brand Director, I developed short-, medium-, and long-term messaging frameworks

As Ten Gun Design evolved beyond its roots as a design studio, the agency needed clearer language to reflect its broader creative and strategic capabilities. I partnered with leadership to clarify Ten Gun’s brand story and define how the agency should present itself to clients and collaborators. Through interviews with C-suite leaders and creative directors, I identified gaps between how the agency was perceived and how it wanted to grow. From that research, I developed brand

As Microsoft scaled its social presence, existing accessibility standards no longer reflected current best practices or the lived experience of disabled audiences. I partnered with stakeholders from Microsoft’s Accessibility Council to redefine how accessibility should be applied across the company’s social channels. Working closely with accessibility experts, I led the rewrite of Microsoft’s corporate social media accessibility guidelines—establishing clear, empathetic, and

To establish Microsoft for Work as a credible, human voice in B2B technology, the organization needed a consistent narrative that could support executive thought leadership over time—not just one-off campaigns. I led a cross-disciplinary team of writers, designers, and community managers to define and sustain that narrative across social and long-form content. Over nearly two years, we developed a cohesive content system that blended strategic insight with cultural relevance—

Azure faced a credibility gap with open-source developers—an audience deeply skeptical of Microsoft’s intentions. To reset that relationship, I led a content initiative designed to reframe Microsoft not as a vendor, but as a genuine participant in open development. Grounded in audience research and developer values, we built a narrative approach centered on transparency, collaboration, and real technical substance. The work avoided traditional corporate polish in favor of cla

Rebuilding trust with the open-source community required more than messaging—it required acknowledging history honestly. I concepted, wrote, and creative-directed a short-form video designed to reconnect Microsoft with a deeply skeptical audience by leaning into vulnerability and shared experience rather than corporate reassurance. The concept embraced humor and self-awareness, openly acknowledging Microsoft’s complicated relationship with open source while highlighting the u

Microsoft Dynamics needed to challenge the perception that enterprise CRM tools were powerful but painful. To reframe the product as unexpectedly intuitive, I co-concepted a short-form video campaign built around understated humor and everyday workplace moments. Working alongside another creative director and a strategist, I helped define the campaign’s tone, then wrote the scripts and guided performance on set. The humor relied on deadpan reactions to sudden efficiency—letti

To introduce open-source developers to Azure’s emerging machine-learning tools, the challenge wasn’t awareness—it was approachability. I helped shape a creative concept that treated AI not as abstract hype, but as something developers could recognize, experiment with, and enjoy. Co-concepting with a strategist, I wrote the script and helped creative-direct the project through production and post. The story followed an office betting pool predicting character deaths on Game of

To support a more expressive social voice, I helped concept and launch a branded GIF library for Microsoft Cloud designed to meet audiences in native social contexts. The work explored how humor and cultural shorthand could live within brand boundaries without feeling forced. We treated the library as a living system—iterating based on performance data and cross-team feedback rather than one-off releases. The result was stronger, more authentic engagement and more than one bi

Limited-edition Xbox controllers offer rare space for brand expression, requiring names that feel distinctive without breaking cohesion. I partnered with product marketing to develop naming conventions that captured each controller’s visual and emotional identity while remaining unmistakably Xbox. One example was the creation of the “Phantom”  naming system for translucent controller designs—a convention that balanced creativity, clarity, and brand consistency, and continues

Writing for a trading card game demands narrative precision—just a few words must evoke character, tone, and world. I partnered with the Lorcana narrative and design teams to help shape the game’s overarching story and express it through card flavor text that gave the world its emotional heartbeat. Beyond the cards themselves, I contributed to expanding the universe through original website fiction, working closely with Disney stakeholders and the Lorcana creative team. Each

When Green Ronin Publishing began developing The Expanse Roleplaying Game , I contributed narrative and systems writing focused on one of science fiction’s hardest challenges: making orbital mechanics playable and understandable. My work translated real-world physics into clear, usable storytelling that players could grasp at the table without sacrificing accuracy. Beyond mechanics, I also contributed worldbuilding that expanded the universe—imagining new scenarios and settin

For Making History , the first narrative-driven expansion for Kerbal Space Program , I was brought on to design story-led missions that captured the ambition and tension of the real-world space race—while staying true to Kerbal Space Program’s famously chaotic, good-natured tone. I designed and scripted the mission flow for multiple campaigns using the in-game editor, shaping introductions, objectives, checkpoints, and contextual flavor text that blended historical milestone