As OfferUp began evolving from a marketplace app into a local community platform, I led the effort to redefine its brand voice, story, and visual direction. Through stakeholder interviews and close collaboration with the Brand Director, I developed new short-, medium-, and long-form messaging frameworks that captured the company’s shift from simple buying and selling to real neighborhood connection. To bring the vision to life, I built mood boards and creative narratives cent

When our social media team set out to refresh its accessibility playbook, we realized the company-wide standards were also overdue for an update. I partnered with Microsoft’s Accessibility Council stakeholders to rewrite the corporate social media accessibility guidelines from the ground up—interviewing experts, refining best practices, and ensuring every change reflected both empathy and usability. The resulting document was adopted across Microsoft and, to this day, remains

To elevate the Microsoft US CMO’s presence on social media and establish the team as thought leaders, I led a cross-disciplinary group of writers, designers, and community managers in producing long-form and visual content for nearly two years. We built a steady stream of infographics, articles, and social campaigns that blended sharp insights with cultural touchpoints—everything from cloud strategy to The X-Files . Under my direction, the program grew an audience in the hund

To reintroduce Azure to a skeptical open-source audience, my team built a data-driven content campaign that reframed Microsoft as an ally rather than an adversary. Drawing on audience insights, we developed articles, infographics, and social content that spoke directly to developers’ values—transparency, collaboration, and real technical depth—without the usual corporate polish. The result was a steady lift in perception and engagement among one of Microsoft’s toughest audien

Microsoft needed a way to reconnect with the open-source community—an audience that had every reason not to listen. I concepted, wrote, and creative-directed a tongue-in-cheek video that leaned into honesty and humor, acknowledging Microsoft’s complicated history with open source instead of dodging it. We built the piece around vulnerability and shared experience: late-night coding sessions, coffee-fueled collaboration, and the universal truth that innovation rarely happens i

To spotlight the unexpected ease of Microsoft Dynamics CRM, my team created a series of wry preroll videos showing office workers disarmed by how smoothly everything suddenly ran. I co-concepted the campaign with another creative director and a strategist, then wrote the scripts and shaped the tone on set. The humor was understated—deadpan reactions to efficiency—and the best moment came from an actor’s ad-lib I insisted we keep rolling on. That bit became the spot’s defining

To introduce open-source developers to Azure’s machine learning tools, my team created a lighthearted video series that spoke to them in their own language: curiosity, code, and a little bit of pop culture. For this piece, I co-concepted with our strategist, wrote the script, and helped creative-direct on set and in post. The story followed an office betting pool predicting Game of Thrones character deaths—until one enterprising dev built a machine-learning model to settle t

To help the Microsoft Cloud community team connect in the language of the internet, my team concepted, designed, and launched a series of branded GIFs on Giphy—everything from Clippy reaction memes to tongue-in-cheek Excel art. We treated the project like an evolving conversation, using performance insights and cross-team feedback to refine and expand the library. The result: more authentic engagement, a sharper social voice, and more than one billion views in six months —and