The Sleep-Deprived History of Open Source Video

Microsoft needed a way to reconnect with the open-source community—an audience that had every reason not to listen. I concepted, wrote, and creative-directed a tongue-in-cheek video that leaned into honesty and humor, acknowledging Microsoft’s complicated history with open source instead of dodging it.

We built the piece around vulnerability and shared experience: late-night coding sessions, coffee-fueled collaboration, and the universal truth that innovation rarely happens in isolation. Though the project was ultimately shelved before release, it helped shift internal conversations and laid early groundwork for Microsoft’s renewed commitment to open source in the Satya era.

Note: this is a work-in-progress cut of the video and contains unfinished elements.