Seasoned Creative Director with more than 10 years of dynamic experience shaping and leading high-impact creative teams. I specialize in crafting compelling narratives that transcend KPIs and foster meaningful connections. I bring a wealth of brand direction expertise in both agency and tech environments to my professional sphere.
Data-Driven Strategy: Adept at leveraging data and iterative efforts to create evidence-based content projects.
Leadership Excellence: Proven track record of building and leading rockstar teams through empathy, upskilling, and feedback, ensuring stunning creative with every project.
Multi-Disciplinary Creativity: Demonstrated ability to blend creativity with strategic thinking across digital and traditional advertising.
Cross-Functional Collaboration: Excel in collaborating with cross-functional teams, defining best practices and providing strategic and creative guidance to other team leads.
Xbox Brand Team at Microsoft: Served as Senior Copywriter, spearheading naming initiatives and messaging documents for consoles, services, and accessories.
Wunderman: As Associate Creative Director, led social media and content marketing for Microsoft Learning, Cognitive Services, and Cloud and Enterprise. Exceeded 1-month KPIs in 10 days for specific campaigns.
Velocidi: As Account Director, developed and executed strategic social media platforms for Microsoft's Worldwide Partner Conference and created cross-platform launch campaigns for Microsoft SharePoint.
En Masse Entertainment: As Community Director, developed a two-year digital engagement plan for the MMO game TERA, positively influencing community perceptions.
2021 - Present
Associate Creative Director - Designit
Led a team of copywriters in producing 800+ monthly pieces of social media content for Microsoft channels reaching more than 15 million followers
Acted as client-facing lead for the team, providing regular updates and action plans for a range of Microsoft clients and their teams
Led updating all agency-managed corporate decks and presentations
Took ownership of and regularly updated the Microsoft corporate social media Accessibility Guidelines
Developed multiple learning initiatives with Designit creative leadership, including a presentation skills workshop and a best practices guide for brainstorming
Refreshed and created style guides for the Cloud Blog & Social team
Held regular brainstorms with designers and copywriters to provide "big idea" thinking and creative social strategy
Increased engagement levels with social content by 3x
Redefined writing processes to contribute to a 90% error rate reduction
Participated in regular feedback sessions with my direct reports to provide growth opportunities
Account: Microsoft Cloud—Blog & Social
2018 - 2021
Senior Copywriter - Xbox Brand Team (via Ten Gun Design)
Named 30+ new Xbox hardware products, accessories, services, and bundles
Developed and maintained 40+ copy libraries for all Xbox products and services at a brand level; documents were used by marketing and PR to develop messaging and materials
2012 - 2018
Associate Creative Director | Senior Copywriter - Wunderman
Co-led the branding of Microsoft Cognitive Services suite for Microsoft Research; developed tone and voice guidelines, sample copy, icons, and its photography library. Provided regular updates to evolve the brand
Served as Editor-in-Chief of the Microsoft for Work, Microsoft Learning, and Microsoft Dynamics B2B social media properties; helped my 9-person team generate 1000+ pieces of short- and long-form content resulting in organic growth that exceeded client KPIs
Accounts: Microsoft Learning, Microsoft Dynamics, Microsoft US CMO, MSDN, Xbox, T-Mobile
Additional experience available on LinkedIn
1997 - 2001
Drury University | BA With Honors
Majors in English Literature and Writing; Minors in Religion and Global Studies