Resume

Creative Strategist & Story Architect who helps teams define what they’re trying to say—and guides them to say it in ways people actually care about.

Teams need direction, not just output. I specialize in moments where brand narratives are unclear, turning ambiguity into focused, resonant stories that scale across teams and channels. I work at the intersection of strategy, storytelling, and emerging tools—using technology to help teams move faster, while providing the human judgment and expertise that make the work smarter, stronger, and more responsible.
 

• Brand Narrative, Positioning, & Clarity

• Creative Direction, Standards, & Mentorship

• Integrated Campaign & Go-to-Market Strategy

• Data-Informed Storytelling & Decision Support

• Tone, Voice, & Messaging Frameworks

Career Highlights: 
Selected projects showing how I turn brand voice and narrative into cohesive work across channels.
 

• Designit: Drove the creative engine behind Microsoft Cloud’s social presence, building a unified tone and voice system across channels and leading cross-team collaboration to deliver clear, story-led engagement at scale.

• Xbox Brand Team at Microsoft: Crafted the voice of Xbox across consoles, services, and campaigns—creating product naming systems, developing messaging libraries, and ensuring the brand remained clear, consistent, and unmistakably human.

• Wunderman: As Associate Creative Director, led high-volume content operations for Microsoft’s emerging tech brands, setting tone, visual, and storytelling standards that ensured consistency and strong performance across video, web, and social channels.

• En Masse Entertainment: Reimagined community strategy for the MMO TERA, transforming skeptical players into advocates through transparent storytelling and long-term engagement.