While serving as in-house writer at Ten Gun Design, I led the agency’s internal rebrand—a chance to redefine who we were and how we talked about ourselves. I interviewed C-suite leaders and creative directors to understand how they saw the brand and where it needed to grow. From that research, I developed new brand vision statements and short-, medium-, and long-form messaging frameworks that laid the foundation for Ten Gun’s evolution from a design studio into a more confide

When our social media team set out to refresh its accessibility playbook, we realized the company-wide standards were also overdue for an update. I partnered with Microsoft’s Accessibility Council stakeholders to rewrite the corporate social media accessibility guidelines from the ground up—interviewing experts, refining best practices, and ensuring every change reflected both empathy and usability. The resulting document was adopted across Microsoft and, to this day, remains

To elevate the Microsoft US CMO’s presence on social media and establish the team as thought leaders, I led a cross-disciplinary group of writers, designers, and community managers in producing long-form and visual content for nearly two years. We built a steady stream of infographics, articles, and social campaigns that blended sharp insights with cultural touchpoints—everything from cloud strategy to The X-Files . Under my direction, the program grew an audience in the hund

To reintroduce Azure to a skeptical open-source audience, my team built a data-driven content campaign that reframed Microsoft as an ally rather than an adversary. Drawing on audience insights, we developed articles, infographics, and social content that spoke directly to developers’ values—transparency, collaboration, and real technical depth—without the usual corporate polish. The result was a steady lift in perception and engagement among one of Microsoft’s toughest audien

Microsoft needed a way to reconnect with the open-source community—an audience that had every reason not to listen. I concepted, wrote, and creative-directed a tongue-in-cheek video that leaned into honesty and humor, acknowledging Microsoft’s complicated history with open source instead of dodging it. We built the piece around vulnerability and shared experience: late-night coding sessions, coffee-fueled collaboration, and the universal truth that innovation rarely happens i

Limited-edition Xbox Wireless Controllers are where the brand gets to show a little swagger. Working directly with the product marketing team, I developed names that captured each controller’s visual and emotional essence—distinct enough to excite collectors, yet still unmistakably part of the Xbox family. One highlight: I created the “Phantom” naming convention for the translucent controller series ( Phantom Magenta , among others), a designation that continues to define new

Writing for a trading card game is storytelling at its smallest scale: just a few words bring an entire world to life. I partnered with the Lorcana narrative and design teams to shape the game’s overarching story and bring it to life through the flavor text on each card—those short bursts of dialogue or imagery that give the world its heartbeat. Beyond the cards, I expanded the narrative through website fiction created in close collaboration with Disney stakeholders and the L

When Green Ronin Publishing began developing The Expanse Roleplaying Game , I saw an opening and wrote an unsolicited chapter that tackled one of the hardest subjects in science fiction: rocketry and orbital mechanics. They bought it, hired me, and brought me back for additional worldbuilding work. My writing balanced technical accuracy with accessibility, turning dense physics into something any player could grasp and use at the table. Beyond the mechanics, I helped expand t

Private Division brought me on to design narrative-driven missions for Kerbal Space Program’s first expansion, Making History . My task: capture the thrill and tension of the real-world space race within the game’s famously chaotic, good-natured tone. I scripted and built the mission flow for the first several campaigns using the in-game editor—writing introductions, checkpoints, and contextual flavor text that blended historical milestones with the series’ trademark humor.