Xbox Accessories Product Naming

Limited-edition Xbox controllers offer rare space for brand expression, requiring names that feel distinctive without breaking cohesion. I partnered with product marketing to develop naming conventions that captured each controller’s visual and emotional identity while remaining unmistakably Xbox.

One example was the creation of the “Phantom” naming system for translucent controller designs—a convention that balanced creativity, clarity, and brand consistency, and continues to define new releases years later. The work emphasized durability over novelty, ensuring names could scale as the line evolved.

Each name moved through close collaboration with design, marketing, and Microsoft’s legal team to ensure global clearance and consistency. The result was a series of limited-edition releases that resonated with collectors and added lasting texture to the Xbox brand.

These are a sample of the controllers I named in my role as Xbox Brand Copywriter.