Xbox Accessories Product Naming

Limited-edition Xbox Wireless Controllers are where the brand gets to show a little swagger. Working directly with the product marketing team, I developed names that captured each controller’s visual and emotional essence—distinct enough to excite collectors, yet still unmistakably part of the Xbox family.

One highlight: I created the “Phantom” naming convention for the translucent controller series (Phantom Magenta, among others), a designation that continues to define new designs years later.

Each name moved through close collaboration with design, marketing, and Microsoft’s legal team (CELA) to ensure global clearance and consistency across markets. The result: a dozen limited-edition controllers that sold out almost immediately, each adding a small but lasting note to the Xbox story.

These are a sample of the controllers I named in my role as Xbox Brand Copywriter.