As OfferUp began evolving from a marketplace app into a local community platform, I led the effort to redefine its brand voice, story, and visual direction. Through stakeholder interviews and close collaboration with the Brand Director, I developed new short-, medium-, and long-form messaging frameworks that captured the company’s shift from simple buying and selling to real neighborhood connection. To bring the vision to life, I built mood boards and creative narratives cent

While serving as in-house writer at Ten Gun Design, I led the agency’s internal rebrand—a chance to redefine who we were and how we talked about ourselves. I interviewed C-suite leaders and creative directors to understand how they saw the brand and where it needed to grow. From that research, I developed new brand vision statements and short-, medium-, and long-form messaging frameworks that laid the foundation for Ten Gun’s evolution from a design studio into a more confide

To elevate the Microsoft US CMO’s presence on social media and establish the team as thought leaders, I led a cross-disciplinary group of writers, designers, and community managers in producing long-form and visual content for nearly two years. We built a steady stream of infographics, articles, and social campaigns that blended sharp insights with cultural touchpoints—everything from cloud strategy to The X-Files . Under my direction, the program grew an audience in the hund

To reintroduce Azure to a skeptical open-source audience, my team built a data-driven content campaign that reframed Microsoft as an ally rather than an adversary. Drawing on audience insights, we developed articles, infographics, and social content that spoke directly to developers’ values—transparency, collaboration, and real technical depth—without the usual corporate polish. The result was a steady lift in perception and engagement among one of Microsoft’s toughest audien

Microsoft needed a way to reconnect with the open-source community—an audience that had every reason not to listen. I concepted, wrote, and creative-directed a tongue-in-cheek video that leaned into honesty and humor, acknowledging Microsoft’s complicated history with open source instead of dodging it. We built the piece around vulnerability and shared experience: late-night coding sessions, coffee-fueled collaboration, and the universal truth that innovation rarely happens i

Limited-edition Xbox Wireless Controllers are where the brand gets to show a little swagger. Working directly with the product marketing team, I developed names that captured each controller’s visual and emotional essence—distinct enough to excite collectors, yet still unmistakably part of the Xbox family. One highlight: I created the “Phantom” naming convention for the translucent controller series ( Phantom Magenta , among others), a designation that continues to define new