Content Marketing | Jason Mical Writes

Selected work focused on narrative clarity, brand voice, and storytelling at scale

Each project reflects moments where teams needed to clarify what they were trying to say—during brand pivots, product launches, or moments of growth—and build systems to say it clearly and consistently. My role often sits at the intersection of strategy and storytelling: shaping voice, defining frameworks, and helping creative work connect in ways that last.

Some work lives behind NDAs, but I’m always happy to talk through process, decisions, and outcomes one-on-one.

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Microsoft for Work B2B Content Marketing

To establish Microsoft for Work as a credible, human voice in B2B technology, the organization needed a consistent narrative that could support executive thought leadership over time—not just one-off campaigns. I led a cross-disciplinary team of writers, designers, and community managers to define and sustain that narrative across social and long-form content. Over nearly two years, we developed a cohesive content system that blended strategic insight with cultural relevance—