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Microsoft Azure: Open Source Machine Learning Video

  • jmical
  • Oct 26
  • 1 min read

To introduce open-source developers to Azure’s machine learning tools, my team created a lighthearted video series that spoke to them in their own language: curiosity, code, and a little bit of pop culture.


For this piece, I co-concepted with our strategist, wrote the script, and helped creative-direct on set and in post. The story followed an office betting pool predicting Game of Thrones character deaths—until one enterprising dev built a machine-learning model to settle the debate.


Funny, fast, and surprisingly educational, the campaign showed how complex AI tools could fit into everyday developer life. The Game of Thrones spot became a favorite among Microsoft stakeholders and paved the way for future creative storytelling in Azure marketing.




Phone

Upon request

Email

jay emm eye sea eh ell at gee mail dot com

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