Microsoft Azure: Open Source Machine Learning Video

To introduce open-source developers to Azure’s emerging machine-learning tools, the challenge wasn’t awareness—it was approachability. I helped shape a creative concept that treated AI not as abstract hype, but as something developers could recognize, experiment with, and enjoy.

Co-concepting with a strategist, I wrote the script and helped creative-direct the project through production and post. The story followed an office betting pool predicting character deaths on Game of Thrones—until one developer builds a simple machine-learning model to settle the argument. The framing grounded complex technology in curiosity, code, and everyday problem-solving.

The result was a fast, funny, and genuinely educational piece that demonstrated how machine-learning tools could fit naturally into developer workflows. The spot resonated strongly with internal stakeholders and helped open the door for more creative, narrative-led storytelling in Azure’s early AI marketing.