Microsoft Azure: Open Source Machine Learning Video
- jmical
- Oct 26
- 1 min read
To introduce open-source developers to Azure’s machine learning tools, my team created a lighthearted video series that spoke to them in their own language: curiosity, code, and a little bit of pop culture.
For this piece, I co-concepted with our strategist, wrote the script, and helped creative-direct on set and in post. The story followed an office betting pool predicting Game of Thrones character deaths—until one enterprising dev built a machine-learning model to settle the debate.
Funny, fast, and surprisingly educational, the campaign showed how complex AI tools could fit into everyday developer life. The Game of Thrones spot became a favorite among Microsoft stakeholders and paved the way for future creative storytelling in Azure marketing.