Microsoft Cloud Social Media GIFs

To help the Microsoft Cloud community team connect in the language of the internet, my team concepted, designed, and launched a series of branded GIFs on Giphy—everything from Clippy reaction memes to tongue-in-cheek Excel art.

We treated the project like an evolving conversation, using performance insights and cross-team feedback to refine and expand the library. The result: more authentic engagement, a sharper social voice, and more than one billion views in six months—and still climbing.