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Microsoft Cloud: Blog & Social Copywriting and Creative Guidelines Documentation

I took ownership of updating our team's copywriting and creative guidlines, which also served as guidelines for partner agencies and regional teams using our creative. Unified guidelines created a single brand voice and tone under a single brand vision for social media and digital marketing, ensuring a customer's experience remained consistent and delightful across channels and assets. It also gave my team the guardrails to create at their best while staying true to the brand vision and voice.


Note: This documentation is proprietary information and can be discussed upon request.

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